Indeed × Grabarz & Partner · 2023
Employer Branding Film
Mobile healthcare sector.
Employer branding is often staged. This project does the opposite: built around real organisations and real work. A portrait film for Indeed, developed with Grabarz & Partner, following a mobile care team in Hamburg.
The brief
Indeed needed a portrait-driven campaign film for the healthcare sector, highlighting how the platform supports care organisations in finding and retaining staff. The film had to feel real. Not cast, but credible.
Our role
Research & testimonial sourcing
Pre-production & PPM
Interview development
Production on location
Post-production & delivery
Deliverables
We identified and partnered with Hartwig Hesse Stiftung, a local care organisation that reflects the reality of mobile nursing. Instead of staging, we built the story around real people and real work.
Our approach
The film is built around real people: interviews with management, observational footage of daily routines, and real interactions between staff and patients. The goal: a portrait that feels honest, not constructed.
Shot on location during active workdays. Lean crew. Documentary approach. Minimal interference.
The film
A character-driven portrait of mobile care work in Hamburg. The narrative connects two perspectives: management on hiring challenges and team development, care staff on daily work, motivation and responsibility. Indeed is present, but not dominant. The story leads.
"Employer branding is often staged. This project does the opposite."
Production
Shot on location during active workdays. Lean crew. Documentary approach. Minimal interference.
DoP · Jannik Nolte