Employer Branding · Grabarz & Partner · 2023
Indeed
Employer branding is often staged. This project does the opposite: built around real organisations and real work. A portrait film for Indeed, developed with Grabarz & Partner, following a mobile care team in Hamburg.
We identified and partnered with Hartwig Hesse Stiftung, a local care organisation that reflects the reality of mobile nursing. Instead of staging, we built the story around real people and real work.
The film is built around real people: interviews with management, observational footage of daily routines, and real interactions between staff and patients. The goal: a portrait that feels honest, not constructed. Shot on location during active workdays. Lean crew. Documentary approach. Minimal interference.
A character-driven portrait of mobile care work in Hamburg. The narrative connects two perspectives: management on hiring challenges and team development, care staff on daily work, motivation and responsibility. Indeed is present, but not dominant. The story leads. DoP: Jannik Nolte.
On location, Hamburg
