Bacardi

Bacardi's 'Do What Moves You' campaign was built around people who follow their own direction: artists, musicians, makers. Hoker One, a Düsseldorf-based graffiti and mural artist, was the subject for Germany.

Error Agency approached us to produce a short documentary portrait for their client Bacardi. One artist, three days, authentic and unscripted. We structured the film in two acts: the studio, where Hoker works in private, and the festival, where the work becomes public. The interview was conducted in the studio, woven into the edit rather than presented as a talking-head sequence.

The final cut runs two minutes. A short version for social was cut alongside it. Both used the same core material, with different entry points for different platforms. Planned from the start.