Unit III Consulting × Ehem. Osram Höfe · Berlin, Oktober 2025
Osram Höfe Berlin
Real estate vision film
A film for a building that doesn't exist yet. Not entirely. We shot on location in the empty halls of the former Osram factory in Berlin-Mitte, then dissolved into AI-generated renderings of what the space could become.
The brief
Unit III Consulting needed a film that could carry weight in investor meetings. Not a brochure, not a virtual tour. Something that communicates the scale and potential of a building that isn't finished yet.
Our role
Creative direction, on-location cinematography, and development of an AI rendering workflow that allows real footage to dissolve into architectural vision.
Deliverables
The former Osram factory in Berlin-Mitte is one of those buildings with a presence that photographs don't quite capture. 65,000 square metres of industrial loft space, built in 1904, now in transition. We were brought in to make a film that could hold that scale and project forward into what it could become.
The idea
The building exists — raw, concrete, empty. The vision for it also exists — in renderings, plans, conversations. The film bridges those two states. It begins in the real and dissolves into the imagined.
The workflow
We developed a custom workflow using AI image-to-video tools alongside traditional compositing. Location footage forms the base. Rendered environments are introduced progressively, dissolving in as the camera moves through the space. No hard cuts, no overlay graphics.
The context
Real estate vision films are usually either too polished or too raw. We were after something in between: something that lets the building speak for itself while pointing clearly toward a future. The film is used in investor presentations and on the project's marketing platform.
The building
65.000 m²
historic loft spaces across 6 buildings
1904
Built as Bergmann Elektrizitätswerke
2 Höfe · 6 Häuser
Workspace, Lab, Gastronomie, Serviced Apartments
How it was made
Two days in the empty halls. We captured the raw industrial space: light through factory windows, exposed concrete, the scale of a building waiting to be used again.
We developed a workflow to transition from real footage into AI-generated architectural renderings. Dissolving from what is into what could be, frame by frame.
The final film runs eight minutes. It opens in the real building and ends in a rendered version of its future. A tool for investor conversations that no brochure can replace.