Osram Höfe

The former Osram factory in Berlin-Mitte is one of those buildings with a presence that photographs don't quite capture. 65,000 square metres of industrial loft space, built in 1904, now in transition. We were brought in to make a film that could hold that scale and project forward into what it could become.

The building exists: raw, concrete, empty. The vision for it also exists: in renderings, plans, conversations. The film bridges those two states. It begins in the real and dissolves into the imagined.

We developed a custom workflow using AI image-to-video tools alongside traditional compositing. Location footage forms the base. Rendered environments are introduced progressively, dissolving in as the camera moves through the space. No hard cuts, no overlay graphics.

Real estate vision films are usually either too polished or too raw. We were after something in between: something that lets the building speak for itself while pointing clearly toward a future. The film is used in investor presentations and on the project's marketing platform.